Eternity Medicine Institute

Our Why?

The purpose of Eternity Medicine is to deliver a new proactive healthcare model to reverse chronic disease and enhance longevity.

We invite all healthcare providers to join us to:

• Democratize Wellbeing globally
• Reverse Biological Age
• Make a good living and, most importantly, enjoy practicing medicine again.

Our How:

This proactive model includes the 3 ERA’s of Medicine:

1. ERA I: Biological Medicine
   • We reverse insulin resistance.
2. ERA II: Longevity (Mind-Body) Medicine
   • We focus on the 4 Primary Hallmarks of Aging.
3. ERA III: Eternity Medicine (One-Mind)
   •  We help increase the awareness of One Mind by integrating the structures of consciousness and heart-brain coherence.

The Need:

Our Current Healthcare System is Broken!

• The USA spent $4.3 Trillion in 2021 (18.8% of GDP). More than 50% of this money was spent on hospitals and Big Pharma.
  •  This is unnecessary and is not sustainable.
• What is alarming, too, is that for the first time in the USA, our median lifespan fell from a high of 78.9 years in 2019 to 76.1 years in 2020 (prior to COVID-19).
• 93% of Americans now have insulin resistance, and 60% have diabetes or prediabetes.
• Last year, the New York Times reported that more physicians are committing suicide than those in the military.

We have up to now had a reactive disease model focused on:

• Acute care
• Provider dominance
• Passive clients

How Did Healthcare Take Such a Wrong Turn?

I believe that today, a random client meeting a random doctor will be made worse 50% of the time. This is not only due to Big Pharma hijacking medicine and corporate greed by hospitals, insurance companies, and Big Food but also our healthcare education.

Medical education was founded on the “dogma of the germ theory” – the idea that each disease had a single cause. This is how medicine is practiced today: done, typically, by a specialist focused on a particular part of the body that names the disease and writes a prescription.

We were all taught this organ-centric view of the body, but knowing the name of the disease tells us nothing about its true cause, nor does it lead us to the right treatments.

I believe the new medicine will be based on consciousness rather than the germ theory. Let me explain the truth of this by providing a brief historical context.

Historical Context

Hippocrates, 400 BC
Hippocrates is considered the father of Western Medicine with his theory of the 4 humors – blood, phlegm, black bile, and yellow bile. He believed that the imbalance of these humors caused disease – not spirits and superstition.

Louis Pasteur, 1860s

A chemist and microbiologist, Pasteur made the connection between germs and disease and gave birth to the first ERA of scientific medicine. This Germ Theory led to the idea that each disease had a single cause.

Claude Bernard (1860s), a physiologist and friend of Pasteur, promoted the “Terrain Theory,” i.e., the terrain of the body was far more important than the pathogen. (As we see today, the current integrative or functional medicine doctor agrees with Bernard.) It is said that on his deathbed, Pasteur was said to admit that Bernard was correct: “The pathogen is nothing; the terrain is everything.”

Alexander Fleming, 1928

A bacteriologist, Fleming accidentally discovered penicillin—this was to give credence to Pasteur. Fleming and Koch cemented the idea of the Germ Theory in the scientific community, and antibiotics began to be used extensively by the 1940s.

Jan Smuts, 1926

A countryman of mine, Smuts, had just written a book, Holism and Evolution, where he suggested that “the whole is greater than the sum of the parts.” He was instrumental in the Holistic Health movement in the 1970s and emphasized the importance of looking at the whole person—Body, Mind, and Spirit. (A number of us founded the American Holistic Medical Association in 1978 in Denver, focused on his ideas of INTEGRAL Health.)

Jeffrey Bland, 1991

Bland can be considered the Father of Functional Medicine.The Institute of Functional Medicine was founded by Bland and his wife to identify and treat the root cause of disease using his Seven Systems Approach. Mark Hyman is his most well-known protégé today.

Graham Simpson, 1996

Introduced one of the first digital health models into a large Mid-Western hospital. This was called the LAMP (Lifetime Health Assessment and Monitoring Program) and tracked health outcomes by using the input of Health Coaches. This was the idea behind the telehealth program developed for Opt Health in 2020.

NIH, 1998 Introduction of the Department for Complementary and Integrative Medicine.

Larry Dossey, 1999

Dossey introduced in his book Reinventing Medicine the Three Scientific ERA’s of Medicine. Larry Dossey’s work has been an inspiration for me and many others. Interestingly, we had both come up with the idea of the Three ERA’s of Medicine from the Three ERA’s of Physics described by John Wheeler. (My book Live Beyond 100, 2nd Edition, is dedicated to Larry.)